Marketing Strategy

We help clients build the components of an effective marketing strategy through:

(1) establishing the objective, scope, and appropriateness of marketing techniques;

(2) resource allocation and deployment;

(3) identifying sustainable competitive advantages;

(4) and clearly define the tasks of each department and individual unit in achieving business goals.

Market Research

To help clients connect with customers, consumers, and the public, our processes include identifying, acquiring, analyzing, providing, and guiding clients to use research information. A two-stage approach, including:

(1) research to identify problems related to market potential, market share, market characteristics, sales analysis, forecast, and supply trends;

(2) solve problems related to market segmentation, product, pricing, promotion, and distribution.

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Branding

We help clients name their brands, design logo and message, and other attributes to set themselves apart/better than other businesses. Service packages include:

(1) positioning strategy,

(2) building brand equity,

(3) designing brand experience,

(4) naming,

(5) developing brand identity toolkits